GTTD Ads
Paid GTTD modules vs organic listings
Both routes drive direct bookings — they just play different roles in your funnel. Use them together.
Organic GTTD (Official Site)
The "Official Site" badge that appears next to your tour or attraction. Free clicks, highest trust, but requires properly structured data and a verified booking URL.
- • Zero commission
- • Highest conversion intent
- • Requires Tour / Event schema + GBP
Paid GTTD ad modules
CPC ad units that appear above organic Things to Do results. Useful for new tours, seasonal campaigns, or competitive markets.
- • Pay only for clicks
- • Direct booking URL — no OTA in the middle
- • Combine with organic for full SERP coverage
Our recommendation
Win the organic listing first — it's free and converts highest. Layer paid GTTD ads on top during peak season or for tours with thin organic visibility.